About Community Choice

people installing solar panels

About Community Choice

Redwood Coast Energy Authority (RCEA) administers Humboldt County’s Community Choice Energy program. It is designed by your city councils and county supervisors to offer you lower rates on electricity, and to keep the benefits and control right here in the County.

Simply put, we’re buying greener, more locally produced electricity and feeding it into the grid. And we’re working in partnership with PG&E, who will continue to deliver electricity and maintain the lines as they always have, so there’s absolutely no risk to you.

Community Choice Energy, sometimes known as Community Choice Aggregation, is a great way to bring needed economic development to Humboldt County, while actually costing you less. And it’s a proven model: there are already several successful programs operating in California, with dozens more in planning stages statewide.



The Community Choice Energy program is being designed to cost a little less than what you currently pay. And all of PG&E’s current rate discount options (such as CARE,  FERA, and Medical Baseline) will remain in place for income qualifying households. If you’re a solar customer, we’ll buy back your excess energy at a better rate.


With Community Choice Energy, the local community has a say in where our electricity comes from. Our base product will be somewhat higher in renewables than PG&E’s. And if you want to go all-in, our upgrade product will be 100% renewable.


Community Choice Energy has proven to be the fastest and most effective way to reduce greenhouse gas emissions from household and business energy use. California is taking bold steps towards addressing climate change, and CCE will be one of Humboldt County’s most powerful tools in that effort.


Revenues from CCE programs are reinvested into the local communities that participate, rather than going to utility company shareholders. That means lower rates, local jobs, and local projects and programs. Communities in Marin, Sonoma, Lancaster, San Francisco and San Mateo are already using Community Energy revenues to build local solar arrays, creating jobs and keeping their energy dollars local.

QUESTIONS? Call 1(800) 931-7232


Wondering about natural gas?

RCEA’s Community Choice Energy Program offers electric power supply only. PG&E customers interested in third-party natural gas suppliers can refer to PG&E’s list of certified Core Transport Agents. Neither RCEA nor PG&E endorse these third-party natural gas suppliers.

Contact Us

633 3rd Street

Eureka, CA 95501

(707) 269-1700


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