About Community Choice

About Community Choice

Redwood Coast Energy Authority (RCEA) administers Humboldt County’s Community Choice Energy program. It is designed by your city councils and county supervisors to offer you lower rates on electricity and to keep the benefits and control right here in the County.

Simply put, we’re buying greener, more locally produced electricity and feeding it into the grid. And we’re working in partnership with PG&E, who continues to deliver electricity and maintain the lines as they always have, so there’s absolutely no risk to you.

Community Choice Energy, sometimes known as Community Choice Aggregation, is a great way to bring needed economic development to Humboldt County, while actually costing you less. And it’s a proven model: there are already several successful programs operating in California, with many more in planning stages statewide.

Listen to an interview with Matthew Marshall, former Executive Director of Redwood Coast Energy Authority, on how Community Choice Energy benefits Humboldt County. (March 2020).

Graphic explaining how Community Choice Energy works



The Community Choice Energy program costs a little less than you would be paying to PG&E. And all of PG&E’s rate discount options (such as CARE,  FERA, and Medical Baseline) remain in place for income-qualifying households. If you’re a solar customer, we’ll buy back your excess energy at a better rate.


With Community Choice Energy, the local community has a say in where our electricity comes from. Our basic power mix is somewhat higher in renewables than PG&E’s. And if you want to go all-in, you can opt-up to 100% renewable electricity with our REpower+ option, which is now also carbon-free.


Community Choice Energy programs are having a big impact on reducing greenhouse gas emissions throughout the state. California is taking bold steps towards addressing climate change, and CCE is one of Humboldt County’s most powerful tools in that effort.


Revenues from CCE programs are reinvested into the local communities that participate, rather than going to utility company shareholders. That means lower rates, local jobs, and local projects and programs. Communities across the state from Mendocino to San Diego are using Community Energy revenues to build local solar arrays, create jobs, and keep their energy dollars local.

QUESTIONS? Call 1-800-931-7232


Wondering about natural gas?

RCEA’s Community Choice Energy Program offers electric power supply only. PG&E customers interested in third-party natural gas suppliers can refer to PG&E’s list of certified Core Transport Agents. Neither RCEA nor PG&E endorse these third-party natural gas suppliers.

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633 3rd Street

Eureka, CA 95501

Office Assistance:
(707) 269-1700

Automated Assistance:
(800) 931-7232

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